What’s in a Name? Rebranding Racist Legacies

The renaming of products has become an increasingly central issue in identity politics today and is often used by far-right groups to mobilize support. A sudden controversy has exploded in the Netherlands. In March, the Dutch department store HEMA began selling a traditional Dutch pastry under the name chocoladebal (chocolate ball) instead of moorkop (referring to the head of a dark-skinned… Continue reading “What’s in a Name? Rebranding Racist Legacies”